Business Challenge
A leading industrial equipment and machinery firm wanted to benchmark its industrial boiler business division against the top five competitors in Eastern Europe.
Situation
The client was facing a decline in the sales for its industrial boilers and wanted to improve its market share by understanding the potential game-changing efforts and initiatives undertaken by its competitors and how those can impact the market share.
Approach
We identified key performance indicators to enable understanding of the focus areas and conducted competitive benchmarking against the top five competitors specific to manufacturing, assembly, and supply chain assessment, current pricing strategy, sales and marketing setup, marketing budget, and spend.
Impact
The client was able to benchmark its performance against that of its competitors based on critical parameters. It was also able to identify and adopt the best practices in those areas to improve overall performance.
