AC Drives Competitive Landscape Study in Europe for a Motor and Inverter Manufacturer

August 29, 2016

Business Challenge

A leading European motor and inverter manufacturer wanted to understand the competitive landscape and its own position in the AC Drives market in the UK, Germany, and Russia.


The client wanted to understand what the competition was like in the market and evaluate their own competitive position, by analyzing the sales efforts and operational structures of their top 5 local competitors in the UK, Germany, and Russia.


We dissected each competitor’s sales and operational value chain to understand the cost and pricing structure, market and sales strategies, and local distribution network to gain an understanding of their market position.


Based on our insights, the client gained a clear picture of what the competitors are offering to different customers in order to create and position its own sales pitch better and win customers over.

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