The client was able to streamline its sales and marketing efforts through the insights gained from the interviews. They also were able to gain insights at a country and vertical level, allowing them to prioritize their strategies based on the market potential.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...