In the manufacturing landscape, the growing need for urbanization and the rising demand for better infrastructure facilities are forcing leading hose and fittings manufacturers to implement a robust market entry strategy. Also, with the relentless growth in construction activities, hydraulic fittings have become an indispensable part of the construction equipment. Therefore, to stay relevant and enhance their offerings across the niche market segments, organizations in the hose and fittings manufacturing space are developing a robust market entry strategy. A robust market entry strategy helps the client assess the less penetrated market segments and improve their product offerings. Moreover, with the help of a robust market entry strategy, leading businesses in the hoses and fittings industry can increase sales, enhance brand awareness, and improve their business models.
To attract new customers and gain a thorough understanding of the hose and fittings market, the client approached Infiniti. With expertise in offering a plethora of services, Infiniti’s market entry strategy helped the client develop an effective marketing plan to maximize profits and ensure better business performance. In addition, an effective market entry strategy assists the client to gain detailed market information and devise a robust product strategy.
The Business Challenge
With increasing advances in tools and technology, manufacturers in the market are looking for promising solutions such as hydraulic hose and fittings. A renowned hydraulic hose and fittings manufacturer with a considerable number of manufacturing units across the globe was facing predicaments enhancing their product positioning and breaching across niche market segments. The hose and fittings manufacturer wanted to devise a robust market entry strategy to improve their market performance and gain better profit margins for their products. Furthermore, the hose and fittings manufacturer wanted to reduce their operational expenses and further increase their productivity to gain better ROI.
Market Entry Strategy Solution Benefits:
- Identified the potential target market and delivered goods and services
- Increased sales, brand awareness, and business stability by entering a new market
- Estimated the potential market size and revenue patterns and identified the target segments
- Developed a robust product pricing strategy to maximize profits and increase ROI
- Attracted new customers and reduced the cost of production
- Targeted new geographic markets for existing products
Benefits Of Our Integrated Approach
With the help of this robust market entry strategy, the hydraulic hose and fittings manufacturer was able to penetrate across niche market segments and enhance their offerings. The client wanted to further segment the market based on the product segmentation and portfolios. Furthermore, the engagement also helped the client develop an effective go-to-market approach and ensure better economies of scale.