Infiniti’s Market Research Services Helped a Healthcare Firm Gain a Top Spot in the European Healthcare Market

April 3, 2019

Business Challenge

As the global healthcare industry growth continues to be strong, several key issues in the industry are restraining the further development of this sector. According to the latest survey report, rising drug cost, healthcare consumerism, industry risks, and uncertainty are some of the key challenges in the healthcare sector. With all these challenges, healthcare companies who are closely associated with a specific area of expertise are finding it challenging to expand their business in other service areas. Therefore, it has become imperative for healthcare companies to unfold the real power and importance of healthcare market research to boost profitability and make the most of existing market opportunities.

The client, a leading healthcare company wanted to gain comprehensive insights into the European healthcare market. The recent shift from a volume-based to a value-based environment increased pressure on the company to deploy advanced healthcare delivery models. Moreover, as the healthcare industry is witnessing major industrial transformations and changes in regulations owing to the rise in the global competitive pressure, the client approached Infiniti to conduct healthcare market research to gain detailed insights into the healthcare market. With Infiniti’s healthcare market research, the client wanted to:

  • Gain a better perspective and understanding of the healthcare market
  • Minimize any investment risks
  • Identify potential threats and opportunities in the healthcare market
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Solutions Offered and Value Delivered

The experts at Infiniti Research conducted a thorough healthcare market research. The factors such as patients’ needs, key competitors, current trends, and major investment risks in the European healthcare market were taken into consideration during the healthcare market research process.

4 STEPS OF MARKET RESEARCH PROCESS

The data obtained from Infiniti’s healthcare market research helped the client to gain a better perspective and understanding of the European healthcare market. Also, by gaining detailed insights about their key competitors, the client was able to understand how they were perceived in comparison to their competitors. Healthcare market research services also helped the client identify potential threats in the market. Furthermore, healthcare market research helped the client to:

  • Understand uncertainties in the healthcare market
  • Identify regulatory changes in the European healthcare market
  • Identify lucrative opportunities and potential threats

In a short span of 1 year, the client was able to transform their operating model into a value-based one. This helped them to lower their healthcare costs while increasing the quality of care. Moreover, with Infiniti’s healthcare market solutions, the client was able to gain a top spot in the European healthcare market.

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Importance of Healthcare Market Research

healthcare market research

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