CASE STUDIES

Market Opportunity Assessment for Newborn Screening Instruments

Aug 26, 2016

Business Challenge

A leading medical and diagnostic devices company wanted to assess the potential for its mass spectrometry products in the newborn screening market.

Situation

The client wanted a comprehensive assessment of the dynamics – demand and supply, value chain strategies, end-user segment attractiveness, and competitive landscape in the newborn screening market.

Approach

We leveraged our existing database of key stakeholders and deployed our information source mapping team to identify additional contacts, who would be able to provide information specific to the client’s research needs and conducted in-depth interviews with the shortlisted key stakeholders, followed by insights development.

Impact

The client gained an understanding of the challenges faced by existing players vs. new entrants and also of the regulatory environment in the market. Using this information, it was able to develop the best market positioning strategy possible.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Latest insights

Insights

Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.