CASE STUDIES

Customer Preference Assessment for Blood Glucose Test Strips in India

Aug 29, 2016

Business Challenge

A pharmaceutical company was interested in understanding Indian doctors’ preference for various blood glucose test strips.

Situation

The client wanted to identify the existing and potential customers of glucose test strips – doctors who prescribe them to patients – to understand their perceived benefits, satisfaction levels, and attitudes toward various brands, and also to identify their purchase channels.

Approach

We conducted a customer survey covering 50+ medical practitioners using both telephone and online channels to ascertain the critical parameters that influence the preference for and purchase of glucose test strips in India.

Impact

Based on our insights, the client was able to determine the major purchase channels for glucose test strips and identify the attitude of customers toward local/ international brands, and it was also to realign its sales and pricing strategies to cater to changing customer requirements.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Latest insights

Insights

Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.