Customer Intelligence Study on the Prospects of Veterinary Diagnostics in the APAC Region

Aug 29, 2016

Business Challenge

A leading animal health company wanted to understand the perspective of veterinarians on veterinary diagnostics in the APAC region.


The client wanted to evaluate the current diagnostic habits of veterinarians in the APAC region to identify which markets may witness the highest demand for its products.


We conducted telephone interviews with 150+ veterinarians across diverse regions and age groups to obtain the required information. We then carried out an in-depth analysis of the collected information to derive the required insights.


Based on the insights, the client modified its product sales and marketing strategies and provided advanced diagnostic services, which helped it achieve high market growth over the next few quarters

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