Our client, a leading analytical instrument manufacturer, wanted to benchmark its products and strategies against those of its top competitors in North America.
The client wanted to identify its top competitors in the market and to evaluate how their strategies affected its own market share so that it could accordingly formulate its own business strategies.
We conducted a two-phased study for this engagement. Phase 1 involved identification and shortlisting of top competitors, and phase 2 consisted of a deep-dive assessment of each competitor.
Based on our strategic analysis and insights, the client gained an understanding of the manufacturing operations, product portfolios, and strategies of its top competitors, which helped it formulate effective strategies to overcome competition.