Business Challenge
A global healthcare IT major wanted to benchmark itself against its competitors based on critical performance parameters.
Situation
The client was going through a major strategy overhaul and wanted to benchmark its performance against that of its major competitors to identify areas of improvement.
Approach
We identified the client’s top five competitors and developed a comparison matrix to evaluate their revenue, market shares, R&D expenditure, production, supply chains, and distribution strategies.
Impact
The client was able to evaluate its most successful competitors’ strategies and gain insights on their overall performance to make critical changes in its own strategies.
