Competitive Analysis of Premium OTC Skincare Brands in Indonesia

Aug 26, 2016

Business Challenge

A leading skin care products manufacturer wanted to assess the competitive landscape for its skincare products.


The client wanted insights on its top three competitors in Indonesia, covering their strategic focus, market expansion plans, sales expectations, and marketing initiatives.


We conducted a detailed competitive assessment of the specified competitors, covering their sales and distribution structure, advertising spend, partnerships with vendors, and future strategies.


Based on our insights, the client gained a comprehensive understanding of its competitors’ upcoming strategies and was able to restructure its own sales and promotion programs to subvert competitive threats.

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