Competitive Analysis of Personal Care Brands in Indonesia

August 26, 2016

Business Challenge

A personal care products manufacturer market wanted to evaluate its competitors’ marketing strategies in the Indonesian market, make changes in its own strategies and improve market visibility.


The client was a new entrant in the market and wanted to evaluate the marketing strategies of its major competitors, understand how they were approaching their target customer segments, and the kind of communication strategies used by them, in order to evaluate if any changes were required in its own brand communication strategy.


We mapped competitors’ market growth, marketing strategies, communication channels, advertising messages, and promotion platforms to analyze how they were translated into market growth.


The client identified and ranked the most effective promotion channels, altered its marketing strategies, and reallocated its marketing budget, such that it was able to focus on the best channels of customer engagement, and increase its visibility in the Indonesian market.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Sorry, we no longer support Internet Explorer. Please upgrade to latest version of Microsoft Edge, Google Chrome, or Firefox.