Health Economics and Data Analysis from Existing Market Studies and Data Sets
A leading client in human diagnostic imaging and laboratory diagnostics was facing challenges in developing an effective health economics database with country-specific clinical, operational, and financial data sets. This database would allow the client to leverage the data set and create new ROI calculations and business cases for their products.
To meet the client’s specific business requirements, our industry experts analyzed the data obtained through secondary or desk research to identify data gaps. The data gaps were then validated by conducting 10-12 primary interviews (per country) with healthcare market experts and stakeholders.
The final report on health economics and data analysis, which was developed by triangulating insights obtained from both secondary or desk research and primary interviews, helped the client create new ROI calculations and business cases for their products.
It also helped them capitalize on the changing healthcare delivery market landscape by analyzing COF business cases, ROI calculators, and COF Wiki KPI’s.
Our scrupulous approach involved carrying out an in-depth research, comprising of proprietary and other open secondary sources like paid industry databases, annual reports, media platforms, news aggregators, industry forums, and company presentations. This approach also helped develop fundamental market hypotheses and identify stakeholders for primary research.
A comprehensive market intelligence research was also carried out to gather market and competitive information and develop actionable insights for the client. This comprised of in-depth interviews and discussions with industry experts, business executives, and market stakeholders to understand the dynamics unique to the health economics data market.
A must-read case study for strategy experts and decision makers looking to drive higher value from the use of health economics data.