Business Challenge
A leading financial firm commissioned a research study to assess the satisfaction levels of its customers and identify improvement areas.
Situation
The key objective of this study was to understand the viewpoints of customers around perception, expectation, satisfaction levels and perceived value.
Approach
We conducted online and telephone surveys with the customers to obtain the required information. We did an in-depth assessment of the gathered information to derive customer satisfaction insights for the client.
Impact
The client was able to gain an understanding of the perception and satisfaction levels of its customers and re-align its strategies to improve customer satisfaction levels.
The client was able to gain an understanding of the perception and satisfaction levels of its customers and re-align its strategies to improve customer satisfaction levels.
