In the recent years, the rising need to reduce the dependency on fossil fuel is forcing leading organizations to look for affordable and sustainable solutions such as geothermal energy. Also, with the relentless pressure to shift toward green energy, geothermal energy has become the new mantra for renewable power generation. To meet the rising need for sustainable energy and assess the consumers’ perception about their business, leading companies in the geothermal energy space are resorting to media monitoring studies. In this competitive-scenario, implementing a media monitoring study helps renowned suppliers effectively identify mentions in their organizations and find relevant information about competitors and brand reputation. Also, through the engagement, suppliers can gather industry intelligence in terms of the company’s strengths and identify new opportunities in the geothermal energy space.
To engage with the online customers and benchmark their service with the competitors, renowned suppliers in the geothermal energy space are approaching companies like Infiniti. With expertise in offering services across a wide array of industries, Infiniti’s media monitoring solution helps companies understand their target audience, listen to them, and gain customer insights. Through an effective media monitoring engagement, organizations in the thermal energy space can effectively connect with their client base and act in accordance with their demands and preferences.
The Business Challenge
A renowned geothermal energy supplier with a considerable number of supplier units spread across the globe was facing predicaments anticipating and interpreting public opinion. The client wanted to seek ways to understand the attitudes and preferences of the customers and its effect on the brand image. Also, with the help of media monitoring, the client wanted to avoid issues with customers and vendors that can have a detrimental effect on the company’s reputation. Furthermore, the geothermal energy supplier wanted to implement a media monitoring tool to gain competitor insights, devise market strategies, and value proposition in the geothermal energy supplier space.
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To gauge the overall public sentiment toward the brand, Infiniti’s media monitoring experts carried out an extensive research comprising interviews and discussions with potential stakeholders in the geothermal space. Also, to understand the prevalent market strategies and successfully position the client in the market space, the media monitoring experts at Infiniti also compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums.
Media Monitoring Solution Benefits
- Gained competitive insights into the geothermal energy market and understood competitors’ strategies and value proposition
- Effectively measured media campaign reach and built customer engagement
- Analyzed supplier performance by targeting a specific set of customers
- Optimized the online presence of the brand and enhanced customer engagement
- Gained real-time insights on the latest trends in the geothermal energy space
- Effectively tracked, monitored, and assessed social media activities
Benefits of Our Integrated Approach
With the help of the media monitoring solution offered by Infiniti, the geothermal energy supplier was able to build strong impressions, understand the business objectives, and drive profitability in the geothermal energy supplier space. Moreover, the solution also helped the client identify and analyze customer satisfaction and discover new growth opportunities.