Media Monitoring: How a Food Service Client Utilized Social Media Monitoring to Analyze Social Media Chatter

September 11, 2017

In the 21st century, social media has emerged as prominent cultural phenomena with large organizations heavily relying on the dedicated tools and platforms to understand the behavior and interests of the buyers. In the food service industry landscape, social media allows organizations to keep track of their social media channels and assess their performance across a set of KPIs. Though an effective media monitoring solution, organizations can identify consumer’s preferences and efficiently amend their strategies based on their needs and desires. Social media monitoring also enables organizations to gain powerful insights on the competitors and industry influencers in the food service industry. Also, effectively optimizing social media monitoring can further assist companies to retain and improve their online presence; thereby, improving the brand sentiment.

Customers remain an indispensable part of any organization and to effectively understand their preferences; social media monitoring comes into the picture. With years of expertise in offering media monitoring services, Infiniti’s food service industry experts help clients devise strategies in an easy-to-digest visual format. Infiniti’s social media monitoring experts enable the clients to effectively monitor the company’s social networking channels to figure out the ongoing discussions, their competition, and the topic of interest revolving around the company.

The Business ChallengeIR_Brochure

At present, the use of social media platforms such as Twitter, Facebook, and LinkedIn has increased among enterprises as they help monitor the end users’ perception about the brand. Although these platforms help businesses to effectively reach out to the desired target audiences, a leading organization in the food service industry was facing a predicament monitoring and keeping track of the audience. The client wanted to understand customers’ perception in terms of their social mission.

Our Approach

To effectively monitor social media chatter and keep a constant watch on new opportunities, the client approached Infiniti’s team of social media monitoring experts. Infiniti’s team of social media monitoring experts carried out an extensive social network analysis comprising around 3,00,000 comments. The team of social media experts also gauged through these comments to draw a conclusion on the company’s performance.

IR- media monitoring

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Social Media Monitoring Solution Benefits

  • Target specific group of consumers and analyze their brand performance
  • Relate to a considerable number of audience and address their concerns
  • Identify the potential responses and prioritize the company’s focus accordingly
  • Optimize the social presence of the brand across various niche market segments
  • Streamline the activities of potential customers and engage with these users

Benefits of Our Integrated Approach

By following a comprehensive research methodology, Infiniti’s social media monitoring engagement helped the client effectively track activities across multiple storefronts and locations. Moreover, the client was able to gain real-time insights into the current trends and tailor sales force services effectively. The media monitoring solution also assisted the client to sustain their foothold in the online space.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the food service industry.

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