Market Segmentation Assessment: How Infiniti Helped a Prominent Fast Food Chain in the US Differentiate their Brand

Market Segmentation Assessment: How Infiniti Helped a Prominent Fast Food Chain in the US Differentiate their Brand

Business Challenge  The client, a prominent fast food chain in the US, wanted to identify a subset of purchasers for their specific products and services. With rising urbanization, the client wanted to tailor their product offerings to precisely meet the needs of the target customers. Through an effective market segmentation engagement, the client wanted to […]

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