Target Market Segmentation to Maximize Profitability for a Fashion Retailer

Developing High-Value Customer Engagement Strategies to Drive Foot Traffic for a Fashion Retailer Using Target Market Segmentation

Developing High-Value Customer Engagement Strategies to Drive Foot Traffic for a Fashion Retailer Using Target Market Segmentation

The nature of the fashion retail industry has changed dramatically over the past few years, so have the expectations of customers. Modern customers value brands that identify their individual needs and meet their rising expectations. As such, retailers need to adopt a more personalized strategy to drive foot traffic and grow share-of-wallet. This is where […]

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