The technology firm client was able to gain an understanding of the key innovation practices, trends and the role of chief innovation officers. Based on these insights, they were able to make strategic decisions for streamlining their targeting and positioning strategies.
Four Ways Competitive Research Can Help You Make Smart Business Decisions
To anticipate your competitors’ moves, you must think like their strategists and key decision makers- Competitive research can help you do so. The economic crisis and pandemic-induced impacts shed light on the harsh realities of the business world. It also...