The technology firm client was able to gain an understanding of the key innovation practices, trends and the role of chief innovation officers. Based on these insights, they were able to make strategic decisions for streamlining their targeting and positioning strategies.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...