The client was able to gain a complete understanding of the attitude and needs of C-level stakeholders specific to preferred AR platforms, key demand drivers, concerns about implementation and demand levels, to devise their strategies.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...