Market Intelligence: Future Marketing Direction for Leading DCA Manufacturer

September 5, 2017

Globally, the pharmaceutical industry is characterized by the presence of innovation in medical devices to effectively cater to the rising healthcare needs. As medical devices remain one of the primary revenue generators in the pharmaceutical industry, major manufacturers are resorting to developing medical devices to bridge the robust demand-supply gap. Dry chemistry analyzers; one of the prominent medical devices find their prevalence in the pharmaceutical industry to effectively diagnose and treat fatal diseases including diabetes, HIV, cancer, and thyroid problems. Also, with the higher preference for a health-centric environment, dry chemistry analyzers are being used to determine several clinical conditions such as liver function, kidney function, and hemoglobin levels. In the healthcare setup, leading organizations are relying on dry chemistry analyzers to obtain accuracy in treatments within less duration.

The market for medical devices is highly competitive, with various manufacturers offering differentiated set of products in terms of new medical instruments, reagents, and calibrators. Infiniti’s market intelligence experts help the client identify the penetration levels of medical devices across niche and lucrative market segments. Also, through a comprehensive market intelligence study, the client can further leverage the use of dry chemistry analyzers to increase the efficiency of diagnostic procedures at reasonable costs.

The Business ChallengeIR_Brochure

As the market for dry chemistry analyzer is nearing its saturation point, leading organizations in the chemistry analyzer industry are facing several predicaments. A renowned dry chemistry analyzer manufacturer wanted to gain insights into the competitive landscape to better understand the competitors, various sales channels, and pricing practices across the target region. The client wanted to gain insights on the current market size and technological advancements to identify the growth opportunities stimulating the chemistry analyzer market. Also, the client further wanted to identify the factors that will have an immediate effect on the sales patterns in the dry chemistry analyzer industry.

The primary objective of the engagement was to devise an effective go-to-market strategy to tap potential market segments.

Our Approach

To better understand the market behavior and opportunities, the client, who is one of the key players in the dry chemistry analyzer landscape, approached Infiniti’s market intelligence experts. With years of expertise in offering market intelligence solutions for a variety of clients, Infiniti’s market intelligence experts carried out in-depth primary and secondary research to identify the key market stakeholders including pharmaceutical companies, clinical labs, and medical equipment suppliers. To obtain information specific to the market, the client further conducted interviews and discussions with key business experts, industry experts, and analysts in the healthcare industry.

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Market Intelligence Assessment Solution Benefits

  • Gain actionable insights on current and future market trends
  • Segment the dry chemistry analyzer market in terms of type, technology, end-user, and geography
  • Identify the prevailing market opportunities and carry out a robust SWOT analysis
  • Gain insights on new product launches, research, and development in the dry chemistry analyzer landscape
  • Gain in-depth analysis of the key driving and restraining factors in the dry chemistry analyzer market

Benefits of Our Integrated Approach

After a detailed assessment of the global market landscape, the client saw numerous benefits in terms of understanding the market direction, the target segments, and potential opportunities in the dry chemistry analyzer market. Also, the engagement helped the client gauge comprehensive information on the qualitative and quantitative aspects on the competitors and end-users.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the medical device industry.

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