Based on our insights, the client was able to understand the market potential and procurement decision making process of the target customer segments. With these insights they were able to make a firm go/no-go decision.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...