Business Challenge
A leading Canada based technology company wanted to understand the potential market opportunities for data center infrastructure sold to ‘next generation’ service providers.
Situation
The client wanted to gain better understanding of the current and future IT infrastructure spend, value chain and IT infrastructure procurement strategies of the key customer segments and competitor landscape.
Approach
We conducted primary and secondary research to estimate the market size and derive insights on strategies / objectives of end-users that drive data center infrastructure procurement decisions.
Impact
Based on our insights, the client was able to understand the market potential and procurement decision making process of the target customer segments. With these insights they were able to make a firm go/no-go decision.
Based on our insights, the client was able to understand the market potential and procurement decision making process of the target customer segments. With these insights they were able to make a firm go/no-go decision.
