Customer Survey to Assess Brand Awareness and Perception of Alcoholic Beverage Brand - Business Intelligence

Customer Survey to Assess Brand Awareness and Perception of Alcoholic Beverage Brand

healthcare market research

Customer Survey to Assess Brand Awareness and Perception of Alcoholic Beverage Brand

Business Challenge A leading multinational alcoholic beverages company engaged Infiniti  to conduct a customer survey based research study to assess brand awareness, perception, and brand sentiment. Situation The client wanted conduct a survey with customers to gain understanding on the level of awareness, perception, sentiment, and themes associated with their brand. Approach We conducted telephone […]

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