Business Challenge
Our client, a leading medical instruments and equipment provider, wanted to conduct a study to understand customer perceptions and purchase criteria for filtration equipment in Europe.
Situation
The client wanted to understand the behavior of its current and potential customers based on key purchase decision-making factors including top-of-the-mind recall, technology, quality, cost, and product awareness.
Approach
We conducted online and telephone-based surveys to gather customer-specific information. The data thus generated was triangulated, validated, and analyzed to obtain the required insights.
Impact
The client gained an understanding of customer trends, behavior, needs, and perceptions, and was able to generate new ideas for innovation and packaging to acquire new customers.
