CASE STUDIES

Custom Market Research Solution Drives Positive Business Outcome for a Cosmetic Packaging Firm

Mar 27, 2020

Cosmetic Packaging Market Overview

The cosmetic packaging market has long held a strategic place in the economy, fostering innovation, employment, and growth. Rising demand for tailor-made packaging materials, increasing manufacturing activities, and rising sustainable packaging alternatives are among the key trends spurring the global cosmetic packaging market growth. However, the ongoing cost pressure, complex supplier portfolios, shortening value chains, and changing asset structure are increasing challenges for companies operating in the cosmetic packaging market. As such, companies in the cosmetic packaging market are pressurized to innovate manufacturing processes and integrate digital solutions to boost supply chain operations and enhance operational efficiency.

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Business Challenges Faced

Our client, a cosmetic packaging company in Italy, faced significant losses due to overproduction and drop in product demand. Also, the ongoing cost pressure caused by intensifying global competition made it difficult for the company to compete with low-cost cosmetic packaging manufacturers. They wanted to focus on pursuing digital technologies and investing into new machinery and infrastructure to achieve operational excellence and minimize their losses. Also, they wanted to achieve performance improvements in production, supply chain, and asset management. However, this demanded focusing on cost reduction and risk management approaches. The client, therefore, chose to partner with Infiniti Research to leverage their expertise in offering market research.  

By partnering with Infiniti Research, the client also wanted to keep up with technological changes, choose packaging materials that withstand harsh environmental conditions, understand price fluctuations in the market, and improve packaging sustainability.

Keeping up with market development and engaging with the right business partners is crucial for cosmetic packaging companies to create a competitive advantage in the long run. Our market analysis can help you achieve all these strategic objectives. Contact us.

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