Assessing the Millennial Customer Segments and their Buying Behavior for a Fashion Retailer – Customer Research Study by Infiniti Research

Assessing the Millennial Customer Segments and their Buying Behavior for a Fashion Retailer – Customer Research Study by Infiniti Research

Business Challenge  Even though the fashion retail industry has fared well in some years, market growth has been volatile at times. Growing consumerism, inventory management, sustainability, millennial buying behavior, and entry of new players have increased challenges for fashion retailers. This has pressurized companies in the fashion retail industry to leverage a consumer research study [...]

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