The client was able to develop a marketing strategy to increase trial and over time become the preferred send supplier of money transfer services in Middle East and North Africa, thereby increasing revenue via the outbound channel.
Devising a Target Market Strategy for a Building Automation Company
Effective market segmentation, targeting, and positioning have never been more challenging. In addition to a dynamic regulatory landscape, building automation companies today face challenges such as growing competitive pressures, lack of market insights, and...