Consumer Engagement Channels Assessment for Eye Makeup Market in Europe

August 29, 2016
Business Challenge
A leading European manufacturer for eye makeup and personal care products wanted to explore the best customer engagement channels for its eye makeup brands, and understand how to target new customers.
The client wanted to understand which are the best customer engagement channels by studying the voice of customers with regard to marketing communication, advertising effectiveness, brand awareness and perception.
Infiniti prepared a structured interviews with detailed questionnaire (having mix of qualitative and quantitative questions) with respondents across diverse user segments to identify the how customers perceive their marketing messages.
Based on our insights, the client was  able to analyze the customer segments where their current products and services could be introduced with little or no service offering customization (thus reducing time to market).

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