Based on our insights, the client was able to analyze the customer segments where their current products and services could be introduced with little or no service offering customization (thus reducing time to market).
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...