CASE STUDIES

Devising a Sound Commercialization Strategy for a Consumer Electronics Supplier – Infiniti’s Latest Market Intelligence Engagement

Nov 14, 2019

Market Intelligence Services for a Consumer Electronics Supplier

In today’s hyper-competitive market, undertaking the right market intelligence study can help businesses at various stages of product marketing. The rapid changes in the market and regulatory environment creates new opportunities for businesses. Market intelligence services help businesses to keep tabs on profitable market opportunities and gather comprehensive market insights for confident decision-making.

This success story highlights how our market intelligence services helped a consumer electronics supplier to devise a solid commercialization strategy and achieve huge commercial success for its new product.

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Business Challenge

The client is a consumer electronics supplier based out of Canada.

Our client, a consumer electronics supplier, solely relied on its marketing team to provide its sales team with leads. However, the inability of the marketing team to gather comprehensive market insights and identify changing market needs resulting in huge losses for the company. As a result, the company was losing its market share to competitors. In an attempt to curtail losses in market share, they introduced a new product in the market. To achieve huge commercial success for its new product, it needed help in devising a sound commercialization strategy. They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence services.

With Infiniti’s market intelligence services, the client also wanted to:

Identify the right set of customers – With Infiniti’s market intelligence services, the client wanted to understand their target customers’ pain points, interaction patterns, purchasing habits, and spending behavior. By gathering these insights, the client wanted to set up marketing campaigns to reach out to the right audience at the right time using the right channels.

Optimize marketing initiatives – As the client was running multiple campaigns at the same time, they wanted to analyze the performance of different campaigns in real-time. By doing so, they wanted to identify the right marketing initiatives to focus on to increase sales. Additionally, they wanted to decide how to allocate their marketing budgets and funnel it to promotional activities that give them the highest ROI. Whether you need to introduce a new product or devise a commercialization strategy for your new product, our market intelligence analysts can help.

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