Competitive Pricing Strategy | How Infiniti Helped a Paints and Coatings Company to Monitor Competitor’s Pricing Strategies and Maximize Profits

Competitive Pricing Strategy | How Infiniti Helped a Paints and Coatings Company to Monitor Competitor’s Pricing Strategies and Maximize Profits

Paints and Coatings Industry Analysis

The global paints and coatings market has grown moderately over the past few years despite several uncertainties such as the economic slowdown of significant economies, the negative and positive impact of the crude oil prices, and fluctuations in the value of U.S. dollar. Despite the fact that many of these factors are beyond the control of coats & glaze formulators and paint manufacturers, the industry has continually responded to these critical changes. This has been possible due to the introduction of various innovative manufacturing processes and technologies that helped paints and coatings manufacturers to mitigate numerous potential adverse impacts instantly and maximize their possibilities for delivering growth to the decorates & glaze products.

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Importance of Competitive Pricing Strategy

Competitive pricing analysis allows businesses to regulate the competition by preventing loss of consumers and market share to the competitors. By employing a competitive pricing strategy, businesses can continuously monitor the price fluctuations employed by the competitors. Such a move enables businesses to respond to price changes by competitors and dominate the competition by preventing the loss of market share. Furthermore, it helps them to respond to each and every competitors’ moves. As a result, with competitive pricing analysis, companies can improve their strategies to match the competitors and prevent losing customers because of the price wars.

About the Client 

Headquartered in Missouri, Unites States, the client is a leading paints and coatings company. With a workforce of 15,000, the firm serves its customer’s requirements in 20 countries worldwide.


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