Business Challenge
A sports nutrition products vitamins manufacturer wanted to improve its market growth by benchmarking strategies against leading market player.
Situation
The client wanted to understand the competitive landscape and benchmark against the competitors’ business models, key strategies, R&D environment, investment strategies, distribution and sales models.
Approach
We developed an evaluation matrix to map and benchmark the client’s strategies against its competitors. Key parameters studied were offerings, strategic moves, opportunity areas and industry best practices in market access space for key players.
Impact
The sports nutrition products manufacturer was able to fine tune its strategies, and identify critical success parameters in order to re-build its sales and distribution models to address the customer needs and position itself.
The sports nutrition products manufacturer was able to fine tune its strategies, and identify critical success parameters in order to re-build its sales and distribution models to address the customer needs and position itself.
