Competitive Intelligence: Tracing Competitor’s Supply Chain

September 15, 2017

The global manufacturing industry is proliferating at high pace as industrial manufacturers have become more aggressive, but yet cautious in their investments. The increasing focus on developing new operating models and technology platforms that enable connected services and products integrate their customers’ operations is fuelling the growth of the global manufacturing industry. However, the macroeconomic uncertainties coupled with higher levels of household debt across the globe is expected to hamper the growth of the manufacturing industry over the next couple of years.

With the help of Infiniti’s competitive intelligence solutions, manufacturing industry players can trace the competitor’s supply chain and gain a stronger foothold in the market. The competitive intelligence engagement assists the client to analyze information and predict competitive activity and future business operations. It also helps manufacturing industry clients devise effective marketing strategies and gain valuable insights into the market space.

With years of expertise in offering competitive intelligence solutions, Infiniti help manufacturing industry clients gain a comprehensive list of key players across the supply chain and evaluate their current strategies and financial information.IR_Brochure

The Business Challenge

A leading manufacturing company with offices across the globe wanted to trace their competitor’s supply chain and gain a stronger foothold in the market space. The client wanted to analyze the suppliers across the supply chain, understand the quality of their operations, evaluate their strengths and weaknesses, and map capabilities against their suppliers. Additionally, they wanted to benchmark their strengths and to tap potential markets in the manufacturing industry landscape to maximize their ROI.

Our Approach and Solutions Offered

To trace the competitor’s supply chain activities, the client contacted Infiniti’s team of competitive intelligence specialists. Infiniti’s team of competitive intelligence specialists carried out a blended research methodology that included interviews and discussions with leading stakeholders in the manufacturing industry. Additionally, the competitive specialists built a dashboard comprising of relevant information to deliver valuable insights to the client.

During this competitive intelligence engagement, the manufacturing industry client was able to identify the competitor’s supply chain activities, understand the quality of their operations, and evaluate their strengths and weaknesses. This helped them map capabilities against their suppliers and gain a stronger foothold in the market space. Also, the client was suggested to lower their manufacturing costs to maximize their ROI.

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Competitive Intelligence Engagement Solutions Benefits

  • Identified and analyzed information on the competitors, their offerings, and planned positioning activities
  • Evaluated and projected the potential markets and devised an effective-to-market strategy
  • Gained insights on the booming geographical locations and identify the untapped regions
  • Estimated the prevailing market disruptions to make informed business decisions

Benefits of Our Integrated Approach

In a span of 12 weeks, the competitive intelligence solutions helped manufacturing industry client identify competitors’ supply chain activities and offerings to devise superior strategies. This would assist the client to gain a stronger foothold in the market space. During this competitive intelligence engagement, the client was also able to evaluate and tap new markets, identify the key drivers, and challenges impacting the market growth.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the manufacturing industry.


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