Business Challenge
A global leader in urology devices wanted to benchmark its hernia repair devices and business performance against its top five competitors.
Situation
The client was facing challenges in terms of the sales growth of its hernia repair devices while its competitors’ shares were increasing. To counter this the client wanted complete evaluation and benchmarking of the game-changing efforts of competitors.
Approach
We identified the key performance indicators to evaluate the company’s sales performance and benchmarked its performance against that of its top five competitors in terms of product quality, technology, R&D, sales and distribution, and marketing spend.
Impact
The client was able to benchmark its performance against that of competitors by identifying the key success factors for sales growth, and their best practices which helped in substantial of its sales over the next 3 quarters.
