CASE STUDIES

Infiniti’s Competitive Benchmarking Solution Assists an Automotive Company Establish Market Presence in Germany

Apr 16, 2019

Business Challenge

Companies in the automotive industry are facing a period of rapid competition and increased capital spending in an effort to compete with major automakers in the industry. This coupled with the adoption of autonomous technology by top competitors has increased the pressure on automakers to innovate their offerings, understand competitors’ key strategies, and develop a competitive benchmarking strategy to achieve their business goals.

The client is an automotive industry player in Germany and was new to the market. The company was facing predicaments in profiling competitors’ and promoting their service offerings in Germany. The client wanted to gain a fair perspective of how well they performed compared to other major companies in the automotive industry. Additionally, the client encountered a decline in its sales rate for their automotive products. They wanted to improve their market share by understanding the potential game-changing efforts and initiatives undertaken by their competitors. Also, with the help of competitive benchmarking analysis, the client wanted to improve their product and service quality, efficiency, and enhance customer experience.

Solutions Offered and Value Delivered

To identify and profile the key competitors in the automotive market space, the experts at Infiniti Research carried out extensive qualitative and quantitative research by conducting interviews and discussions with top market players in the industry.

The competitive benchmarking solutions offered by Infiniti Research helped the client to profile direct competitors in the market space. This helped them to assess competitor’s offerings and focus on performance gaps. The client also witnessed a gradual improvement in their service offerings and curtailed issues related to their automotive products. Infiniti’s competitive benchmarking analysis also helped the client differentiate their business from other players in the automotive market. Moreover, gaining a competitive advantage further helped them create a new marketing strategy and brand image by relying on the key differentiators. Within one year, the client was able to establish their market presence in Germany.

Market Intelligence Engagement also helped the client to:

1. Improve the quality of their service and product offerings
2. Increase productivity while reducing cost
3. Prioritize the areas of improvement compared to their competitors
4. Improve their performance standards to stay relevant in the automotive marketspace

What is Competitive Benchmarking?

Competitive benchmarking analysis is the process of comparing an organization’s performance with that of its direct competitors in the industry. Apart from giving an organized overview of the company compared with their competitors, competitive benchmarking analysis also reveals performance gaps, improvement opportunities, and highlights competitors’ strategies that need to be countered. In this competitive world, a competitive benchmarking analysis is a common practice to establish baselines, define best practices, and identify improvement opportunities.

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