Competitive Assessment of Pre-launch Marketing Expenses in the Pharmaceutical Industry in the EMEA Region - Business Intelligence

Competitive Assessment of Pre-launch Marketing Expenses in the Pharmaceutical Industry in the EMEA Region

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Competitive Assessment of Pre-launch Marketing Expenses in the Pharmaceutical Industry in the EMEA Region

Business Challenge An Asian pharmaceutical company was interested in assessing the direct and indirect pre-launch marketing expenses, for prescriptions drugs, of its competitors in the US to streamline its own expenditure. Situation The client was unable to implement its ambitious new prescription drug launch plan within its budget, and wanted to assess its competitors’ pre-launch […]

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