Business Challenge
A personal care products manufacturer market wanted to evaluate its competitors’ marketing strategies in the Indonesian market, make changes in its own strategies and improve market visibility.
Situation
The client was a new entrant in the market and wanted to evaluate the marketing strategies of its major competitors, understand how they were approaching their target customer segments, and the kind of communication strategies used by them, in order to evaluate if any changes were required in its own brand communication strategy.
Approach
We mapped competitors’ market growth, marketing strategies, communication channels, advertising messages, and promotion platforms to analyze how they were translated into market growth.
Impact
The client identified and ranked the most effective promotion channels, altered its marketing strategies, and reallocated its marketing budget, such that it was able to focus on the best channels of customer engagement, and increase its visibility in the Indonesian market.
