CASE STUDIES

Market Assessment Study for A Leading Communication Devices Manufacturer Helps Estimate the Average Selling Price for Devices by Value Chain

Jun 15, 2018

The performance of today’s wireless communication devices is fundamentally constrained by the limited battery life of the devices, whose operations are frequently disrupted due to the need for manual battery replacements or recharging. Additionally, the combination of wireless energy and information transmissions also raises many new research problems and implementation issues that have to be addressed.

Limited device battery life has always been a key consideration in the design of modern mobile wireless technologies. Frequent battery replacement or recharging is often costly due to a large number of wireless communications devices in use, and even unfeasible in many critical applications, e.g., sensors embedded in structures and implanted medical devices. On the other hand, an efficient combination of wireless energy and information transmissions requires the availability of accurate knowledge of the channel state information at the transmitter. However, this is often difficult to achieve in practice.

Business Issues

  • The client: Communication devices manufacturer

To better assess the market landscape of the global telecom industry, the client – a leading communication devices manufacturer, based out of Finland, approached Infiniti to engage in a market assessment study. The scope of this engagement was to help the client understand the market landscape of the communication devices in terms of sales units and revenues, average selling prices, and the market share.

How Can Market Assessment Help Companies in the Telecom Industry?

Market assessment engagement helps firms identify how they should reach their potential consumers and appeal to their needs effectively. Additionally, a robust market assessment engagement reveals to a company or a business what it must change to meet the market’s needs more profitably.


Summary of our Market Assessment Solution

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Client Journey

Infiniti’s industry experts carried out a market assessment study comprising of interviews and discussions with group purchase officers, buyers, purchase organizations, vendor managers, channel partners, end-users, and members of regulatory bodies to help the client gain an in-depth understanding of the communication devices market’s landscape.

The Solution Benefits and the Business Impact

With the help of Infiniti’s market assessment engagement, the communication devices manufacturer estimated the average selling price for the devices by value chain. Additionally, the client identified key decision makers who are involved in the purchase of devices. The client was also able to evaluate the total sales units and market shares and assess the key purchase drivers of their customers.

The Future

In the near future, the communications devices we use will have to become more efficient, affordable for more people, easier to use, and more self-aware. Moreover, our increasing personal and societal dependence on these objects means that we can’t have them running out of batteries at a crucial time and getting lost on us in any way. Additionally, these gadgets must also be affordable and user-friendly. However, there is no shortage of thoughts being put to all of these challenges, and here we take a look at communications advances that are both far out and coming soon.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global telecom industry

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