Market Entry Assessment for a Leading Cloud Services Provider

Market Entry Assessment for a Leading Cloud Services Provider

Despite the accelerated market growth, several cloud services providers face major challenges owing to the inability to effectively deliver and manage cloud solutions of different clients under one roof.

Cloud computing has been a major disruptive force in the ICT industry, making it one among the ‘must-have’ enterprise technologies. As organizations across sectors start looking at migrating to cloud platforms with an aim to power their core business strategies, the global market for cloud services is expected to witness growth in the years to come.

Moreover, effective handling of multiple cloud consumers while managing different functions such as- remote monitoring, application discovery, billing, provisioning, backup, invoicing, and ticketing act as major pain points for players operating in the cloud services market. Factors like these are compelling cloud services providers to invest and venture into alternative market segments to drive profits.

The Business Challenge

  • The client: A cloud services provider
  • Revenue: ~$180 billion
  • Area of Engagement: Market entry assessment

To expand their cloud-based offerings and develop better solutions, the client – a leading cloud services provider – approached Infiniti to engage in a market entry assessment. The client, being on the fastest-growing hosting services and cloud services providers, was looking at capturing higher market share in the new segment in a more cost-efficient manner.

The client wanted to conduct a market study to gain strategic insights into the global cloud services market. Their primary objective was to develop a new market entry plan to expand into the European market after having established their presence in the Australian market.

How Market Entry Assessment Helps Companies in the ICT Industry?

The ICT industry is one of the most challenging sectors in the world. The shifting market dynamics, rapid technological developments, and growing competition are pressurizing firms to devise effective strategies.

With years of expertise, our market assessment experts and proven research methodologies assist you in identifying new market opportunities. Our solutions also help clients in developing and implementing robust business strategies with the help of well-informed business decisions that are supported by sound go-to-market methodologies.

Summary of our market entry assessment engagement

Cloud services

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Client Journey

Infiniti’s market entry assessment solutions helped the cloud services provider to enter into a new market segment that helped them increase sales, business stability, and brand recognition. Also, with the help of our solutions, the client was able to develop a win-win market entry strategy that involved a thorough analysis of multiple factors that affect market growth.

Furthermore, to help the client assess the market landscape and identify imminent market trends, the market research experts at Infiniti conducted a market entry assessment that offered valuable insights on decision-making procedures, market trends, and barriers. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the cloud services market.

Solution Benefits and the Business Impact

Infiniti’s market entry experts offered a blended view of the various segments with the ICT industry and helped the cloud services provider identify and capitalize on the most profitable segment. In addition, the assessment assisted the client in identifying and assessing the innumerable challenges and entry barriers in the European market segment. It also helped them to redefine their market entry plan to meet the local market’s expectations.

The Future

With the cloud services market experiencing accelerated growth, it is natural that the demand for companies offering cloud services will increase in the coming years. Owing to the intense competitive pressure, several businesses are increasingly switching to cloud-based platforms to drive innovation, enhance productivity, and foster collaboration.

Moreover, as organizations across sectors are digitally transforming themselves it becomes essential for market players to identify and venture into newer market segments. To do so, the cloud services providers will have to focus on identifying the most profitable segments by redefining their business strategies to gain a blended view of the market.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global cloud services market.

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