Business Market Entry Strategy for an Automotive Industry Player

November 8, 2018

Automotive Industry Trends

In today’s competitive macroeconomic environment, the automotive market is one among a few that has demonstrated a robust double-digit sales growth and is expected to continue doing so owing to strong governmental support. However, with the influx of new automotive industry trends, adjusting to changes is essential to withstand the growing competition. Factors such as the growing demand for better mobility in megacities, new regulatory norms, and improved standards for emission control have forced automobile manufacturers to constantly realign their business strategies and focus on market entry. Also, automotive market players need to stay on top of new automotive industry trends, technologies, suppliers, and regulations to stay a step ahead of the global competition.

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How Market Entry Strategy Helps Businesses?

A robust market entry strategy supports businesses to gauge information that is relevant to the company’s markets, determine market opportunity, devise a market penetration plan, and gain actionable insights into the market growth metrics. Such an engagement also encourages businesses to understand the drawbacks associated with the offerings in terms of competitors, distributors, and compliance regulations. Hence, a well-organized and comprehensive approach to analyzing the factors that affect market potential is a good starting point for any organization.

Why Infiniti Research?

Established in 2003, Infiniti Research is a leading market intelligence company with proven capabilities to produce actionable granular insights across the globe. With the use of statistical, scientific methods and scientific experiments, Infiniti Research assures intelligent business approaches.


Interested to know more about the current automotive industry trends? Continue reading to know how Infiniti’s market entry methods helped an automotive industry client or Request a FREE proposal.


About the Client

A multinational automotive industry firm, based out of the US, concentrating on the manufacturing and sales of high-end luxury vehicles.

Predicaments Faced

One of the leading automotive industry players operating in the U.S wanted to devise an effective market entry strategy to enter the international market. Their decision to enter the overseas market was influenced by the availability of new market opportunities; thereby, making it challenging for the client to prioritize and assess the risks in every new market. Hence, to develop a precise strategy, the client approached Infiniti Research to leverage their expertise in offering market entry strategy solutions. Moreover, the client also wanted a detailed report on the entry barriers, new opportunities, risks, and competition in the automotive market space.

Solutions Delivered

The market experts at Infiniti Research carried out extensive research with leading stakeholders in the automotive market space to assist the client in improving their business efficiency. Following Infiniti’s market entry methods helped the client to recognize potential growth areas. It also helped them in devising effective, low-cost market entry strategies to boost their international presence. Moreover, the market entry methods helped the automotive industry client to understand the drawbacks associated with the offerings in terms of competitors, distributors, and compliance regulations.

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