Agrochemical Industry: Building the Perfect Brand Strategy

October 23, 2018

 How to develop a brand strategy?

Branding strategies are the action strategies that businesses use to differentiate their products, services, and identities from their competitors. A brand strategy is crucial because it gives clarity about the competitive landscape, market position and customer expectations. Wondering how to develop a brand strategy? Well, here are some ideas on how to develop a brand strategy.

Determine your brand’s target audience – Determining the appropriate target audience will strengthen your overall digital brand strategy for marketing. Solidify a picture of your consumers and learn how to build a brand strategy/identity that they can understand and associate to.

Conduct brand research – Research your main competitors or benchmark brands. Analyze how they have effectively gone about building a brand name.

Be unique – Your brand should be unique and personal and convey a specific message.

Content marketing strategy – Content marketing has the strength to resonate more profoundly with your customers since it’s precisely custom-made to their requirements and interests.

Want more information about how we help agrochemical companies?

Agrochemical Industry Overview

The growth of the agrochemical industry has been propelled by the ever-rising population and decreasing land availability across the world. The agrochemical industry is one of the most important segments of the global economy and our experts believe that the extensive commercial cultivation of high-value crops will go a long way in sustaining the growth of this industry. Agrochemicals help preserves crops, enhance crop yields and improve soil quality. They aid farmers in meeting the food demands of the growing population by improving the per hectare output of crops cultivated.

Types of Brand Strategy

There are multiple types of brand strategies that differ based on target audiences, marketing campaigns, and resources. Lets’ have a look at the different types of brand strategy.

  • Name brand recognition
  • Individual branding
  • Attitude branding
  • Private labels
  • Crowdsourcing

Continue reading to know more about this engagement on leveraging different types of brand strategy or Request a FREE proposal.


The Client, who is a leading player in the Agrochemical Industry wanted to improve their brand image and reach out to a wider demographic. To sustain profitability in a fiercely competitive marketplace, the client was facing the dire need to grasp the attention of users and potential customers by building a better image. They wanted to identify unique opportunities and build a customized strategy for brand building and management, which can ultimately open doors to longstanding success. Moreover, the Agrochemicals manufacturer wanted to build a powerful brand that would distinguish them from the competitors. Request a free brochure to find out how our solutions can help you.

Solutions Delivered

In today’s global market, it is crucial to stand apart from the crowd. By employing different types of strategies, the agrochemicals manufacturer was able to build customer recognition. With the help of Infiniti’s brand strategy solution, the client was able to build a unique identity that differentiated their brand from the competitors. The client, who is a leading player in the agrochemical industry, also improved brand recognition by building credibility and enhancing their advertising effectiveness.

Why Infiniti Research? 

Established in 2003, Infiniti Research is a leading market intelligence company with proven capabilities to deliver actionable granular insights across the globe. With the use of statistical, scientific methods and scientific experiments, Infiniti Research ensures intelligent business strategies.

Looking to devise a robust brand strategy for your business? We’re here to help. Get in touch today.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

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