Metal Manufacturing Brand Strategy: Focus on Branding and Development

November 22, 2017

At present, the disruptive forces of technology and presence of new entrants are moving the mining industry toward a more pricing and profitable environment. In the metal manufacturing space, savvy companies are looking to strengthen and invest in innovations to better serve the automotive, mechanical, and construction industries. While the recent recession had an adverse effect on the overall manufacturing industry, renowned companies in the metal manufacturing space have started facing the need for a robust brand strategy to capture significant market shares. With the help of brand strategy, leading firms can successfully generate revenues and further create a strong brand equity. A well-defined and executed brand strategy helps renowned manufacturing firms directly connect to the consumer needs, emotions, and competitive environments.

To enhance their brand awareness and efficiently drive growth, renowned firms in the metal manufacturing space are approaching companies like Infiniti Research. With years of expertise in offering a plethora of services, Infiniti’s brand strategy helps leading firms in the metal manufacturing space demand measurable growth and enhance their ROI.

The Business ChallengeIR_Brochure

A renowned metal manufacturing client with a considerable number of units spread across the globe was facing certain predicaments differentiating its products with that of the competitors. The client wanted to leverage Infiniti’s brand strategy to reinforce their position in the Australian market. Moreover, the metal manufacturing firm wanted to quantify the value and authenticity of the organization and drive effective marketing campaigns to improve brand awareness. The primary objective of the engagement was to gain a holistic view of the competitive landscape, market position, and customer expectations.

IR- brand strategy

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Our Approach

To fine-tune marketing strategies and maximize competitiveness, Infiniti’s brand strategy experts carried out extensive research methodology with promising stakeholders in the metal manufacturing space. To enhance brand awareness, the brand strategy experts also compiled information from sources such industry forums, company presentations, and newsletters.

Benefits of the Brand Strategy Solution:

  • Gained better clarity into the competitive landscape and enhanced the brand’s performance
  • Improved brand recognition, built credibility, and increased advertising effectiveness
  • Identified the short-term and long-term goals and refined brand equity
  • Understood the strengths, weaknesses, competition, and target audience
  • Identified brand’s value proposition and improved brand positioning

Benefits of Our Integrated Approach

The brand strategy solution offered by Infiniti helped the metal manufacturing firm gain a keen understanding of the channels such as digital, social, and mobile marketing and gain a sustainable competitive advantage. Also, the branding engagement helped the client deliver the value that the customers desire in the Australian market. Moreover, the client was able to build a customer-focused marketing strategy to scale their position in the Australian market.

A must-read case study for strategy experts and decision makers looking to improve their brand strategy in the metals manufacturing space.


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