Brand Strategy: How an Automobile Chassis Manufacturer Scaled Up Their Brand Position in the Australian Market

Brand Strategy: How an Automobile Chassis Manufacturer Scaled Up Their Brand Position in the Australian Market

Today, meeting the constraints and maximizing the customer value put a lot of cost pressure on the automobile chassis manufacturers across the globe. The upcoming regulation about the CO2-emissions and the need to reduce fuel consumption of the vehicles has a very high influence on the design of the components. The automobile chassis does have […]

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