CASE STUDIES

Assessment of Photovoltaic Inverter Business in China

Aug 29, 2016

Business Challenge
A leading photovoltaic inverters manufacturer wanted to understand the potential for its products in the Chinese market.
Situation
The client wanted to gain an understanding of the market potential and evaluate the possibilities of success for its photovoltaic inverter products in the Chinese market.
Approach
We conducted in-depth market assessment covering market segments & size, value chain, potential distribution channels, and end-user segments. We also shortlisted potential end-user segments and obtained insights specific to their emerging requirements.
Impact
The client was able to gain an in-depth understanding of market dynamics and critical factors such as purchase criteria, buyer preferences, and requirements. Based on these insights they were also able to make a firm go/no-go decision for entering China.
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