The client was able to gain an in-depth understanding of market dynamics and critical factors such as purchase criteria, buyer preferences, and requirements. Based on these insights they were also able to make a firm go/no-go decision for entering China.
Market Mapping and Business Landscape Analysis: Identifying White Space Opportunities in the Radiology Equipment Market
Objective: To help the client understand the environment they operate in and design their strategy accordingly to maximize its impact by identifying market forces and classifying them by relevant characteristics, including geography, type, and revenue. Challenge Our...