The client was able to gain an in-depth understanding of market dynamics and critical factors such as purchase criteria, buyer preferences, and requirements. Based on these insights they were also able to make a firm go/no-go decision for entering China.
Devising a Target Market Strategy for a Building Automation Company
Effective market segmentation, targeting, and positioning have never been more challenging. In addition to a dynamic regulatory landscape, building automation companies today face challenges such as growing competitive pressures, lack of market insights, and...