The client was able to understand business attractiveness and future market potential to make a go/no-go decision. We also advised the client on market positioning and go-to-market strategies.
Market Mapping and Business Landscape Analysis: Identifying White Space Opportunities in the Radiology Equipment Market
Objective: To help the client understand the environment they operate in and design their strategy accordingly to maximize its impact by identifying market forces and classifying them by relevant characteristics, including geography, type, and revenue. Challenge Our...