The client was able to gain insights on critical factors to decide on their decision to enter the American market. They were also able to devise go-to-market strategy and route to entry in the market and shortlist potential business partners.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...