The client was able to gain insights on critical factors to decide on their decision to enter the American market. They were also able to devise go-to-market strategy and route to entry in the market and shortlist potential business partners.
Devising a Target Market Strategy for a Building Automation Company
Effective market segmentation, targeting, and positioning have never been more challenging. In addition to a dynamic regulatory landscape, building automation companies today face challenges such as growing competitive pressures, lack of market insights, and...