Alzheimer’s Drugs Manufacturer: Strategic Market Entry

November 17, 2017

t present, it is extremely challenging to identify and find the relevant drugs to effectively manage disease symptoms and improve patient care. With the presence of irreversible disease like Alzheimer’s affecting multiple brain functions, it becomes even more difficult to carry out daily tasks without a medical diagnosis. With the growing occurrence of progressive diseases like Alzheimer’s, renowned drugs manufacturers are facing relentless pressures to promise medications to curtail the impact of the disease. In the Alzheimer’s drugs manufacturing space, renowned companies are facing the need for an effective market entry strategy to penetrate across niche market segments. Also, with the increasing level of competition in the drug manufacturing space, market entry strategy will help leading Alzheimer’s drugs manufacturers to increase sales, enhance brand awareness, and further improve business stability.

With the idea to localize products to meet customer needs and preferences, renowned companies in the Alzheimer’s drug space are approaching companies like Infiniti. With years of expertise in offering a plethora of services, Infiniti’s market entry strategy experts can help manufacturers in the pharmaceutical industry to consider the potential bottlenecks in terms of the barriers for entry and improve business efficiency in areas such as marketing, sales, and delivery.

The Business Challenge

A renowned Alzheimer’s drugs manufacturer with a considerable number of manufacturing units spread across the globe was facing certain predicaments operating new businesses in the niche markets and allocating the resources judiciously to target the price-sensitive customers. The client wanted to understand the environment and devise a one-size-fits-all approach to improve the quality of the products. With the aid of Infiniti’s market entry strategy, the Alzheimer’s drugs manufacturer wanted to better understand strategies that best fits their organization and judiciously allocate resources.

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Our Approach

To penetrate niche market segments and gain a strong foothold in the Alzheimer’s drugs space, Infiniti’s market entry strategy experts carried out extensive research with leading stakeholders in the pharmaceutical drugs space. Also, with the rising need for improving brand awareness, pharma industry experts further compiled information from various proprietary sources including paid industry databases, company presentations, and industry forums.

Benefits of Market Entry Strategy:

  • Effectively tailored products and price to suit the requirements of the global market
  • Forayed into local markets and leveraged the use of business intelligence tools
  • Analyzed the present market conditions and made strategic business decisions
  • Identified the potential technologies prevailing in the market
  • Understood the factors that drive the growth in the region and built strong customer relationships

Benefits of Our Integrated Approach

The market entry strategy offered by Infiniti helped the Alzheimer’s drugs manufacturer to identify and enter new markets and improve business operations. The engagement also helped the Alzheimer’s drugs manufacturer to successfully improve their production lines and achieve better economies of scale and quality control measures. Moreover, the Alzheimer’s drugs manufacturer was updated on compliance issues and was able to generate better returns on their marketing investment in the pharmaceutical drugs manufacturing space.

A must-read case study for strategy experts and decision makers looking to target potential markets in the pharmaceutical drugs manufacturing space.



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