About the Client The client is a global alcoholic beverages manufacturer and supplier in the US. Predicaments Faced The alcoholic beverages manufacturer was facing difficulties in profiling the competitors and expanding operations to potential market segments. The client also wanted to devise actionable strategies that would support them in pursuing new product segments; thereby, expanding […]
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About the Client
The client is a global alcoholic beverages manufacturer and supplier in the US.
Predicaments Faced
The alcoholic beverages manufacturer was facing difficulties in profiling the competitors and expanding operations to potential market segments. The client also wanted to devise actionable strategies that would support them in pursuing new product segments; thereby, expanding into new market segments. Moreover, the alcoholic beverages manufacturer was facing notable changes in the beverage market as the market had witnessed increased competition in the past few years from existing and new players.
Solutions Delivered
With the help of Infiniti’s market opportunity assessment, the client was able to identify key competitors, their products, active ingredients, regulatory timelines, and better plan their brand positioning in the marketplace. The client also validated potential market opportunities and gained insights into market size estimates. The alcoholic beverages manufacturer also resolved enterprise demand and expanded their product offerings across niche market segments. Furthermore, the client was able to develop better strategies to address the future needs of customers in the alcoholic beverages market.
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