Aerospace Composites Market Landscape: Competitive Intelligence Analysis

August 31, 2017

Business Challenge

In recent years, the aerospace industry has started witnessing the entry of numerous companies due to its high growth prospects. As a result, a leading aerospace composite manufacturer started facing predicaments in understanding the size and scope of the market landscape. In the initial days, the client saw a surge in their production lines, which improved their sales and revenue; but eventually, the client started facing predicaments benchmarking their product offerings in the market. With Infiniti’s competitive intelligence solution, the client also wanted to gain insights into the competitive landscape in terms of the competitors, their offerings and planned to position in the aerospace composite manufacturing space.

The primary objective of the client was to understand the market landscape in terms of the trends, current position relative to competition, and market dynamics and customer needs. By leveraging Infiniti’s competitive intelligence solution, the client further wanted to devise an effective go-to-market strategy in terms of product positioning.

Solutions Offered and Value Delivered

To identify and gauge different potential market segments, the client approached Infiniti Research to leverage competitive intelligence solution. Infiniti’s team of competitive intelligence experts carried out a blended approach comprising of interviews and discussions with leading stakeholders in the aerospace industry. Furthermore, to gauge the competitive landscape, Infiniti’s competitive intelligence experts created a database comprising of information from various proprietary sources such as industry experts, leading company presentations, and news aggregators in the aerospace industry.

In a span of 10 weeks, the client was able to develop an effective business strategy and assess the effectiveness of competitors’ market positioning and product messaging. Moreover, the competitive intelligence engagement assisted the client in shaping counter competitive strategies against one or more competitors. After a comprehensive competitive inteligence assessment, the client was able to enhance marketing, strategic planning, finance, and operations.

Competitive Intelligence Engagement Benefits

  • Evaluate and estimate the market size and devise an effective-to-market strategy
  • Understand the supply and demand relationship of the product
  • Assemble information about stakeholders and influencers to predict future market conditions
  • Anticipate competitive activity, analyze the prevailing market disruptions, and make informed business decisions

Future of the Aerospace Industry

Over the years, the aerospace industry has become more competitive with the growth of global economies and the rise of emerging regions. With the robust support offered by the government and private sector, the aerospace industry has started witnessing unprecedented growth in terms of the revenues and market shares. Moreover, the boom in international and domestic passenger arrivals acted as a catalyst for the growth of the aerospace industry. To target niche markets and benchmark their offerings, competitors in the aerospace industry are relying on robust competitive intelligence studies. Competitive intelligence studies allow organizations to understand their potential competitors and their products and act in accordance to provide best-in-class customer services. In addition, with competitive intelligence solutions, companies can track the prevailing trends and better define the target audience.

In the aerospace industry, competitive intelligence solutions helps organizations to gain relevant market insights and implement possible best practices to compete more effectively in today’s evolving marketplace. Through a robust competitive intelligence assessment, the aerospace industry can seek potential opportunities and develop new business models to meet the demands of cost-conscious customers.

Why leverage Infiniti’s customer intelligence solution?

Infiniti’s competitive intelligence study focuses on identifying the prevailing technologies in the aerospace industry landscape and devise effective technologies to improve the passenger experience. The competitive intelligence engagement also focuses on driving more efficient processes to maximize return on investment.

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