Infiniti’s Market Assessment Optimises 3PL Marketing Initiatives

February 24, 2018

Business Challenge

The client, a renowned 3PL company with business functions spread across the globe, wanted to understand the challenges and opportunities and develop effective marketing initiatives to reach out to the target audience effectively. With Infiniti’s market assessment solution, the client also wanted to comprehend the market potential and devise effective ways to evaluate the needs, expectations, and standards of the target customers.

To drive profits, organizations need to head forward and embrace new techniques and processes to unlock their hidden potential. Do you agree? If yes, leverage Infiniti’s market assessment solutions to create a competitive advantage.

Solutions Offered and Value Delivered

The market assessment experts at Infiniti followed a comprehensive research methodology comprising of interviews and discussions with prominent stakeholders in the 3PL industry to help the client implement new marketing initiatives. The experts also compiled information across a wide array of reliable sources such as trade shows, paid industry databases, and company presentations to help the 3PL client evaluate the potential risks across the industry.

With the help of Infiniti’s market assessment solution, the client identified the potential market opportunities and expanded their product and service offerings to niche target regions. Additionally, with market assessment solution, the client was able to evaluate the perceptions of the customers toward the products and services and accordingly fine-tune their marketing resources to enhance capabilities. Infiniti’s market assessment solution further helped them meet the needs, expectations, and standards of their customers.

Future of Third Party Logistics

Third-party logistics, also known as 3PL, is an outsourcing system wherein storage and transportation services are outsourced to a specialist company. Delivery, packaging, inventory management, and cross-docking services are usually bundled with 3PL services. The rise of the e-commerce industry has been a significant driver for the global 3PL market in the past few years. E-commerce companies focus on selling the products through an online platform, and not all have their own logistics services. Also, startups, which are becoming increasingly frequent in today’s business environment, may not be able to afford their own logistics services, necessitating the use of third-party logistics. Additionally, the availability of industry-specific logistics services and the emergence of Big Data are expected to be the major drivers augmenting the growth of the industry.

Why Leverage Infiniti’s Market Assessment Strategies?

Established in 2003, Infiniti Research is a leading market intelligence company providing smart market assessment solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, market assessment strategy, and research services for over 550 companies across the globe.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

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