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Impact of Web 3.0 and Metaverse in Marketing
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Internet has been constantly evolving at a rapid pace since inception and the next big thing is likely to be Web 3.0. As we expect the internet to get more interactive, intelligent and safe, it is also interesting to understand the impact it is likely to bring in the field of marketing and metaverse.
Join us to explore more on the road to metaverse, the key challenges in implementing the vision of a metaverse, the potential roadblocks in creating a virtual world for commerce outside of entertainment, the role of marketing in the metaverse, and how marketing teams can better prepare to leverage the metaverse and web 3.0 tools to engage in an evolving business landscape .
George Mathew is part of the Market Intelligence team of Infiniti Research. He holds an MBA in Finance and has over 12 years of experience in various areas of market intelligence, including quantitative and qualitative market assessment, growth forecasting, competitor intelligence, and best practices benchmarking. He has worked on projects covering the pharmaceutical, CPG & FMCG, energy, and automotive sectors.
Yatheesh Chandrasekaran is part of the Market Intelligence team of Infiniti Research. He holds an M.Sc. in International Business and Finance and has over 16 years of experience in financial markets, technology trends assessment, competitive intelligence and best practices benchmarking. He has worked on projects covering retail, CPG, pharmaceutical and life sciences, energy, semiconductors, industrial services and manufacturing.